Converse Gives Chuck Taylor Sneakers A Makeover For The First Time In 98 Years

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(Converse) What’s old is new again: Converse has updated the design of its signature Chuck Taylor sneakers for the first time in the shoes’ 98 years on this planet. Though hardcore sneaker fans might be gasping for breath and casting about wildly for a chair to sit down in, rest assured that the Chuck Taylor All Star II shoes don’t really look all that different: they’ve still got the Chucks style –“unique white foxing, rubber toe-cap and statement All Star patch,” the press release says, but at the same time they promise to “deliver a comfortable and versatile premium sneaker.” Which is promising, as anyone who’s actually tried exercising in Chucks knows, comfort isn’t exactly high on the list of the shoe’s qualities. The Chuck II revamp uses Nike technology (the company bought the Converse brand in 2003), featuring “innovative updates” like Nike Lunarlon sockliner (“for superior full foot cushioning and arch support”), a “foam padded collar and non-slip gusseted tongue for 360-degree comfort” and a perforated micro suede liner “for breathability during extended periods of wear.” There’s also the “on-trend foxing,” which is that line where the rubber sole meets the shoe’s fabric. If there’s anything the kids are into these days, it’s surely foxing (?). It will also change not only what your feet look like, but EVERYTHING YOU KNOW ABOUT EVERYTHING. “The Chuck Taylor All Star is one of the most legendary and iconic sneakers of all time,” said Jim Calhoun, Converse President and CEO. “The launch of Chuck II is a ground-breaking moment for Converse as we continue to move the brand forward through creativity and innovation, ushering in not just a new sneaker, but a completely new way of thinking.” Fans can get the new Chucks starting July 28 in black, white, red and blue for a suggested price of $70 for low-top and $75 for high-top. In comparison, regular Chucks go for about $50, or $55 for the high-top now.

1. by Mary Beth Quirk
2. via Consumerist

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